Adidas reiterates forecast for 10% revenue decline in 2023, will propose significantly lower dividend amid Yeezy fallout


Adidas AG expects a year of transition ahead and will propose a significantly lower dividend for 2022 after seeing earnings hit by a series of challenges, including a break with the Yeezy sneaker label owned by rapper Kanye West.

The German sporting-goods company
said Wednesday that it will propose a payout of 70 European cents (74 U.S. cents) a share for the year, down from EUR3.30 previously. The slimmer dividend comes after Adidas last month set out preliminary results for the year showing a major decline in net profit from continuing operations to EUR254 million from EUR1.49 billion previously.

Adidas reiterated its outlook for 2023, guiding for an organic revenue decline approaching 10% and an operating loss of EUR700 million, in case it decides to write off its remaining Yeezy stock. The loss also includes EUR200 million in strategic one-off costs as the company looks to turn things around.

This coming year will be a base for a return to profitability, newly installed Chief Executive Bjorn Gulden said.

“We need to reduce inventories and lower discounts,” he said. “We can then start to build a profitable business again in 2024.”

Write to Joshua Kirby at; @joshualeokirby




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